From browsing listings on your phone to signing documents digitally, real estate today looks different than it did just ten years ago. Technology continues to reshape nearly every step of the process.

Even as tools become more advanced, working with a trusted REALTOR® is still essential. REALTORS® bring local expertise, negotiation skills, and professional guidance to every step of the journey. They use technology to enhance their service, not to replace the relationships that matter most.

Let’s take a closer look at how technology is changing the industry.

You Have More Power Than Ever

With detailed online listings, neighbourhood information, school data, and mortgage calculators available at your fingertips, homebuyers and sellers now enter the market more informed to engage a REALTOR® to guide their property transaction.

This shift has raised expectations. Consumers now look for faster responses, clearer communication, and a smoother experience overall.

Touring a Home Without Stepping Inside

Virtual tours, 3D walkthroughs, and AI-generated staging tools now appear frequently in listings. These innovations help buyers explore homes remotely and allow sellers to showcase properties effectively before a single showing takes place.

Goodbye Paperwork, Hello E-Signing

Home purchases once involved stacks of paper and multiple in-person meetings. Today, most documents can be reviewed and signed online. This change has helped transactions move more quickly, reduced errors, and improved convenience for everyone involved.

Data That Supports Smarter Decisions

Real-time statistics and interactive tools have become essential. REALTORS® use them to explain market activity, guide pricing strategies, and help clients make informed choices.

As Jason Mercer, TRREB’s Chief Information Officer, explains, “It is not just about having data. The real value comes from knowing how to use it when helping buyers and sellers navigate the marketplace.”

Relationships Still Matter

Although technology continues to improve the experience, it does not replace the value of professional expertise and local knowledge. Real estate remains a people-first business.

REALTORS® use technology to enhance their service and build trust with clients.

What Comes Next?

Emerging tools like artificial intelligence, predictive analytics, and blockchain may continue to improve transparency and efficiency within the real estate sector.

While tools and platforms continue to evolve, one thing remains constant. The most successful real estate experiences come from combining trusted advice with the best available technology.

Visit TRREB.ca to explore more market updates, tools, and resources.