Home staging is more than decorating—it’s a strategic marketing tool that helps REALTORS® attract buyers, sell homes faster, and maximize property value. On our latest episode of the Ready to Real Estate podcast, professional home stager Nina Doiron shares expert tips to help your client’s home stand out, and how you can add home staging to your real estate business with guest podcast host TRREB President Elechia Barry-Sproule.

Why Home Staging

Staged homes spend less time on the market than unstaged homes. It’s a marketing tool used to attract buyers and create an inviting atmosphere that allows buyers to envision themselves living in the space. “By staging a home, you’re packaging it so that it’s attractive to all buyers,” explains Nina. It also helps ensure the home is as pleasing and pleasant for the buyer experience, prompting them to make that emotional connection and want to make an offer. The end result? The homeowners sell faster and for top dollar.

Tips Every REALTOR® Should Know

Nina says the number one rule when it comes to selling your home is less is more. “The first tip for me is always about decluttering and getting rid of stuff you don’t need,” she says. The next step involves evaluating the flow of traffic and energy, including any blocks that prevent buyers from moving about the home freely. “When there’s good energy flow throughout the house, it helps showcase the home,” explains Nina. Repositioning furniture so that it doesn’t block major entrances and ensuring the layout flows nicely from one room to the next makes the home feel more inviting and open.

The accents and the décor are what elevate the look and feel of a home. Buyers want to be wowed and see exceptional value because they’re spending a lot of money. “When they can walk in and say ‘I want this home and want this life,’” Nina says, “that’s when you know you have them locked in.”

When staging a home, it’s important to consider the buyer’s wants and needs and incorporate that into the space to add that wow factor. TRREB President Elechia Barry-Sproule says, “You’re showing them a lifestyle they could have within that home.”

How Can You Add Home Staging to Your List of Services

Nina facilitates the RESA Home Staging Designation Course at TRREB. This comprehensive class helps REALTORS® understand the value of home staging, how to pitch it to clients, and how it can help grow your business. In addition, REALTORS® will learn a lot of home staging tips and trends to help them elevate their listing.

“The more value you can offer as a REALTOR® the better, and one of those ways is with staging,” explains Nina. Staging can come in many forms, through consultations, customized packages, or de-cluttering, and the more you can offer to your client, the better.

Home staging helps you stand out and can become part of your personal brand to help you build your business. To learn more about how home staging can increase return on investment and benefit your sellers, listen to the full episode on TRREB’s Ready to Real Estate podcast.